BERGTHOR BJARNASON, CEO VEGAN MODE
After working for 20 years in the luxury fashion industry, Bergthor Bjarnason is creating his own online shop. He will bring together his talent and wealth of profesional experience with his personal ethics.
Bergthor's professional background includes working with leather goods for Yves Saint Laurent and Chanel in Paris. During the past four years he has managed Michael Kors accessories in the south of France which has been the most successful in France outside in Paris. In spite of
Bergthor's accomplisments within the retail industry he still felt he had more to offer.
Since his childhood in Iceland, he had always been interested in ecology and the environment. From an early age, he he would watch his mother recycling in the hoe and garden, long before the awareness of recycling.
Bergthor's growing concern in these later years for the environment and animal welfare caused him to make the decision two years ago to become vegan.
Berthor then realised he could combine his retail experience with his passion for the environment and ecology and so Vegan Mode was born. On the 1st of february 2018, Veganmode.fr will launch a beautiful selection of vegan bags and wallets made from recycled materials. Bags and
wallets will be available for men and women who want style and quality without animal cruelty or damage to our environment.
7 brands are available on Vegan Mode : Camille, Fantôme, Jean Louis Mahé, Kweder, Marlin Birna Paola Borde and Traveler Pineapple.
Camille Vial spent her first fashion years in Paris after a master in stylisme in Berlin. Then she worked six years for French multimass clothing companies in New Delhi. When she came back to France Camille knew she wanted to create a fashion world of her own, a lot more ethical one. Raphaël Vial, Camille´s brother, comes from a business school. Passionated by the sea, he was a skipper for a while on a ship protecting the environment. So creating an eco-responsoable fashion company was not such a bad idea for him. That’s the way the Camille family fashion firm started. There are three ideas that are the DNA of Camille : substainability fashion, cruelty free vegan fashion and local fabricating, made in France. View products
From Bordeaux comes the familiy affair Fantôme. They had the genius idea to make handbags from bicycles used inner tubes, collected in the South-west of France. The bags are not just modern and stylish but also very resistant and durable thanks to the inner tubes. The DNA of Fantôme is : not to produce something that does not last and will be replaced at the end of the season. That ecological idea of recycling goes even further as not animal suffering is needed, there is not even clue in the Fantôme products because they are 100% vegan and cruelty free. View products
Jean Louis Mahé in based in Aix en Provence designs bags with no animal fabrics (100% vegan and environmental friendly) choosing its partners carefully according to their ecological and ethical charts. The brands name is honoring the name of the stylist, Virginie Barbier’s grand-parents as an echo to ethical tradition : respecting the nature, loving it and be amazed about the wonders of the planet, all that being humble. Jean Louis Mahé is Peta labelized and won the prize for the best vegan ban in 2017 for Antilope, reminding the wild nature of Asia and Africa, a constant inspiration for the designer. View products
Kweder is an italian brand that comes from the island of Sicily and the cultural heritage can easily be seen in the design (painting, mosaique, antiques), all handmade in Italy. The brand was created by the Kweder sisters in 2016, reuniting local artistic inspiration and local fabrication as well as reducing pollution. All Kweders bags are made without any animal fabrics, cruelty free, vegan and all fabrics are easilly traceable and identifiable. Kweder uses a very modern lazer cutting to decorate some of its bags inspired by Sicilian broderies and are in several pastel colors as pale green, light blue and poudre pink. Kweder is clearly inspired by Itallian romanticism et Mediterrian colors, the art of live proudly assumed. View products
Marlín Birna was born in Reykjavík, Iceland. In 1995 she moved to London to study Fashion Design and Technology at the London College of Fashion. This exciting experience for the young Icelandic, opened up a wealth of opportunity in the design industry where Marlín, in true entrepreneurial style, was able to unleash her creative, eye catching ideas and transfer those ideas into actual collections starting with her own label. An introduction to the creative team at Lancôme UK, resulted in Marlín being awarded best designer for the Lancôme UK, Department Store employees uniform, for 2 years in a row. Marlín's highest profile client during that period was the famous Icelandic singer Björk. Marlín worked in collaboration with the artist as one of her prefered bespoke costumier for several award ceremonies, media engagements and video outfits during the late 90's. Marlín went on to work in central London alongside the respected and renowned worldwide independent footwear designer Marta Jónsson. Jewellery by Marlín Birna is her latest creative adventure. Carving a niche and unique twist to creative cufflinks, pendants and bracelets designs, in the innovative material, Piñatex, made from Pineapple Leaves Fibres. View products
Paola Borde is the first French brand of vegan art leather and uses methods worthy of a luxury home. Luxury leather goods has always worked with noble materials such as crocodile, alligator or grained calfskin. For Paola Borde, nobility lies in ecological materials with the knowledge that no suffering was involved. Therefore, Paola Borde works with vegan leather such as cork. Just as resistant and of the highest quality. Paola Borde also uses walnut wood prepared by exceptional expert cabinetmakers. Walnut is very light but strong wood, contrary to what one could imagine. Each bag is designed and sawn entirely by hand, which explains longer production time than machine made items. Ecology and sustainability remain key for Paola Borde, both in the choice of product materials and in the choice of packaging only with recycled materials. View products
The Traveler Pineapple is a young and French company which is located in the Côte d'Azur next to Nice. The style of the brand is trendy with the idea that less is more. The design wants to remain holidays with an exotic touch with the maple wood, stainless steel and vegan leather. It is possible to change the bracelets of the watch with another material or colour according to the moment or the mood. To choose Traveler Pineapple means to buy in environmentally friendly way as from the begging to the end, the watch is made in France. View products
Vegan Mode is accredited by PETA (People for the Ethical Treatment of Animals) and is partner with Vegan France, French association for the economic development of vegan alternatives.